Tuesday, December 24, 2013

Day 12 of RHD 12 Days of Giveaways

Having a Facebook for your business is a must these days, and with this giveaway you can win a set of custom designed timeline graphics from Ranch House Designs to spiff up your business Facebook!
These custom designed graphics are valued at $250, do don't delay, enter the raffle today by midnight!
You can also check out our gallery of past Facebook graphic designs here:https://www.facebook.com/media/set/?set=a.10153463880455601.1073741838.95922760600&type=1&l=10f3f0e9a0
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Monday, December 23, 2013

Day 11 of RHD 12 Days of Giveaways

This Spring we are taking the Ranch House Designs Livestock Marketing and Photography Workshop on the road to Redlands College in El Reno, Oklahoma! For our Day 11 Giveaway will award 1 lucky entrant FREE admission to the Livestock Marketing Workshop on April 4, ($150 value). At the workshop, you will spend the day with professionals from the world's leading livestock ad agency and learn how to take your marketing to the next level!

Enter here for a chance to win!

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Sunday, December 22, 2013

Day 10 of RHD 12 Days of Giveaways


Needing a belated Christmas gift, or want to treat yourself to a new shirt to wear in the new year? Our Day 10 Giveaway is a $25 gift certificate to Agrarian Apparel! Don't miss out, enter below:

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Saturday, December 21, 2013

Day 9 of RHD 12 Days of Giveaways


Keep your ears warm with our Day 9 Giveaway! This RHD fleece ear warmer is sure to keep you nice and toasty this holiday season, and out in the yards at Denver!
Enter below for a chance to win: 
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Friday, December 20, 2013

Day 8 of RHD 12 Days of Giveaways


Deck the Halls with our Day 8 Giveaway! We are giving away 10 Ranch House Designs Inspirational Livestock Metal Artwork. Enter the raffle below, by midnight tonight for your chance to win.

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Thursday, December 19, 2013

Day 7 of RHD 12 Days of Giveaways


Our Day 7 Giveaway is your first chance to get one of the newest items in the Stock Show Sweethearts line of accessories! Actually, it's so new, we haven't even stocked this item yet - so the winner of this raffle will be the very first recipient of the Stock Show Sweethearts iPhone case!
Here are some more up close pictures of the case designs:


Enter the raffle here:

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Wednesday, December 18, 2013

Day 6 of RHD 12 Days of Giveaways

You can never have too many hats! For the Day 6 Giveaway, 10 lucky entrants will receive a free cap or visor from the Ranch House Designs online store.

Enter Here:

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Tuesday, December 17, 2013

Day 5 of RHD 12 Days of Giveaways

Enter the raffle below for a chance to win, one of 5 free Stock Show Sweethearts car decals. Choose from Stock Show Mom, Stock Show Diva, or Stock Show Sweetheart!
For more information on these stickers visit: http://www.agrarianapparel.com/accessories/


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Monday, December 16, 2013

Day 4 of RHD 12 Days of Giveaways!


Today's giveaway is a free Livestock Motivation poster! 30 winners will be selected, so be sure to enter the raffle below by midnight tonight (CST).


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Sunday, December 15, 2013

Day 3 of RHD 12 Days of Giveaways!



It's the third day of our annual Ranch House Designs 12 Days of Giveaways! Use the coupon code: STOCKING to receive FREE SHIPPING on all orders from Agrarian Apparel.

This is perfect for those of you looking for last minute Christmas gifts! Whether you are shopping for the stock show sweetheart or the modern agriculturalist, Agrarian Apparel has a great selection of shirts and accessories that are sure to please.




Saturday, December 14, 2013

Day 2 of RHD 12 Days of Giveaways



Our Day 2 giveaway is 5 copies of the Livestock Merchandising Handbook. This is a must have for anyone wanting to learn the basics of livestock advertising and promotion!

Enter the raffle by midnight tonight for your chance to win!

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Be sure to check back tomorrow to see what goodies we have in store!

Friday, December 13, 2013

RHD 12 Days of Giveaways!



Ranch House Designs 12 Days of Giveaways is back! Today's prize is a chance to win one of 20 FREE RHD Koozies. These are perfect for keeping your hot drinks hot in this cold weather, or keeping your cold drinks cold in the summer months.

Enter below by midnight tonight for your chance to win!
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Monday, December 9, 2013

Still getting excited over Denver projects after 10 years!

Today I designed my first Denver bull banner of the year, and it was for a Shorthorn bull named IFS Robjoy Copyright owned by two of my favorite Shorthorn friends...the Ippensens and Larry Wilson. As I was sending out their first proof today, I got to thinking fondly of how awesome of a feeling it is that I still get excited over doing Denver bull banners even after nearly 10 years.

As a designer, I guess I've gone through lots of phases in my Denver bull banner design career. I remember vividly my very first one: Bleeding Purple for Matt Lautner. Ironically Matt and I had dated, and just broken up right after the Nebraska AGR Show. A few weeks after the breakup, he called me and said he had this awesome bull and even though we were broken up - I had to do the banner. That was good for me on a couple of levels -- first, a good way to get over the breakup and second, I had never done a bull banner. Matt assured me that between he and Phil he could direct me on how to do a killer bull banner so there we went. I remember seeing that Bleeding Purple banner up on display in the yards....and I have to admit it seriously was the best ever Denver bull banner at that time.

When we did Bleeding Purple, it was one of the first full color digital banners ever done in the yards. For lots of "yards" history buff you probably remember the standard old white banners the NWSS offerered. Or the awesome handpainted or hand-lettered ones that Christy Collins would do on her bulls. Those were exquisite and so professional. But for that time, no one had digital full color banners. Bleeding Purple had that totally eye-catching banner and those purple shavings...it really was a sight to see.

After I did Bleeding Purple and everyone fell in love with that banner, we pretty much got a reputation as one of the best Denver banner designers out there. I remember how in our early years, my sister Catherine and I would spend our Christmas holidays sitting at a laptop designing bull banners at her kitchen table. I probably designed over 100 banners for Phil Lautner over the phone while he was showing down at the Arizona National.

Or, I remember how after maybe 3-5 years of doing Denver bull banners that we would keep a running tally of how many banners we had to do....Catherine and I. The highest value I seem to remember was something over 50 banners. Now days, I really don't keep up with the final number count, but it's still a lot. Every year around this time my dad always asks me..."How many Denver banners do you have to do?' and every year it's always fun to talk about the banners we have coming up and the exciting bulls we are working with.

Those early years, I tried to make a point to walk through the yards and picture every bull banner I did. My friend Charlee Jo Teague did this for me for several years...she and I would walk together and look at all the bulls and banners and get pictures.

Or, I will never forget the feeling when I first saw the "Wave Goodbye" banner I designed hanging in the yards in that corner Habeger spot. A banner that I got to design with Ryan and Marti Habeger to honor a man and a client that I loved working with so much.

In a way, it's sad that I have gotten so busy that I don't have the chance to leisurely stroll through the yards and study every banner, or know the exact count of banners we do in a year. I guess that's a downfall of age and experience. But no matter what, anytime I do a Denver bull banner, I still get that feeling of excitement. And that to me is the most important thing...more important than making sure I get a photo in the yards.

When I design a Denver bull banner, I can't help but think how excited my clients -- the bull owners-- are. I mean, how cool is it to take a bull to Denver? I think about the excitement, the preparation, the money that goes into it. When people take a bull to Denver, it's because they feel so strongly about that bull that they want to show it off to the rest of the industry. And I guess that's why I take my job so seriously...because I've seen both sides of the spectrum as both a person who displays a bull, and a person who walks through the yards to look at bulls. I feel like my job as the bull banner designer is just as important -- if not more important -- than the person who's back there rinsing the bull, or clipping him for the show -- because my job is to help get the bull noticed. Not just noticed...but remembered. And a great design can do that. Because let's be honest, if you saw Bleeding Purple's banner in the yards that year, you probably still remember it. You can probably still picture that purple dripping blood on the black background onto the purple shavings.

So, I've got my first Denver bull banner of 2013 under my belt. 49 more to go hopefully :) And each one is just as exciting as the other!


Thursday, December 5, 2013

Clothing to inspire Agricultural Agvocacy

Recently, RHD has launched a totally new clothing line featuring clothes that are designed to inspire agricultural advocacy - or "Agvocacy" as lots of folks call it. We are really excited about these shirts. We feel they are cool enough for the high end fashionista to enjoy wearing yet also casual enough for a college student to wear to class.

The major brand name for the new venture is a•grar•i•an, as in agrarian, as in agriculture. Within that parent brand, we have two major lines: Stock Show Sweethearts and Ag Aware. Originally we had the idea to name the Ag Aware brand Ag A-wear (like you wear it), but decided on Ag Aware.

Stock Show Sweethearts is a great upscale brand for young ladies on the livestock show circuit,

Ag Aware is themed for an older audience - college age and up - to focus on shirts that help explain and positively promote agriculture.

After our initial product launch about 2 weeks ago, we are really excited about the orders. They are coming in steadily every day from farmers, ranchers and ag enthusiasts nationwide.

Here are a few of our favorites!



There are lots more great shirts available at www.stockshowsweethearts.com and www.ag-aware.com. We hope you will check them out.


Monday, November 4, 2013

Case Study: Circle A Angus Ranch Marketing Plan

ABOUT THE CLIENT
Circle A Angus Ranch is one of the nation’s premier Angus operations, with cow/calf operations, heifer and bull development programs and their own 5,000 head feedlot. Circle A operates a 24,000-acre, 7,000 head ranching operation headquartered in Iberia, Missouri.

THE CHALLENGE
We were tasked with providing a complete marketing plan to design and create promotional materials for their two annual sales. Circle A also wanted to update the look and enhance the usability of their website, and create a social media presence through Facebook.

OUR SOLUTION
We provided Circle A with a cohesive marketing plan and brand image that carried over seamlessly from print materials and web promotions.
RHD’s Seedstock Marketing Team provided a strategic focus not just in creating designs, but looking at the big picture of the beef industry, focusing on the individual marketing options and strategy of the client, and tailoring custom advertising and marketing plans to fit their needs.

ONLINE MARKETING
We designed a new website for Circle A that incorporated rustic and bold design that complimented the images of their cattle in an easy to navigate and visually appealing package.

Using the website as a foundation, our team created custom Facebook graphics along with several email blasts, sent out to our database of more than 20,000 voluntary subscribers, to complete their online marketing materials. We also created a 1-month paid Facebook advertising campaign on behalf of Circle A and scheduled strategic content for one month prior to the sale.

PRINT MARKETING
The RHD print division designed multiple print advertisements and the 60-page Circle A Fall Bull and Heifer sale catalog, integrating the overall design elements of the ranch.
THE RESULTS
Social media:

By investing our suggested social media strategy, Circle A Angus grew their Facebook following to more than 6,000 followers in less than a month. The Circle A Angus Facebook reaches an average of 8,213 unique users each day.

Sales: 
Circle A has a tremendous reputation for quality cattle in both phenotype and pedigree, and a great client base. Their sales are always outstanding. However, following the implementation of the Circle A Angus Ranch materials developed by RHD, the client hosted their best fall sale to date. The sale averaged $4,665 on 106 bulls and $2,483 on 298 bred heifers.


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Want more information? Learn more about Ranch House Designs marketing services here: http://ranchhousedesigns.com/marketing/our-services/

Tuesday, October 22, 2013

Promoting your event on Facebook


Written by: Ashley Culpepper- Social Media Director, Ranch House Designs

Through working in Social Media every day, I will be the first to brag about power of Facebook when it comes to promoting anything – from businesses, to a cool new t-shirt, and events of all types.
But as with all powerful things (sports cars, jack hammers, guns…) using them properly is important!

Recently I have noticed tons of people creating a "special" Facebook page to promote their upcoming event like cattle sales, clothing sales, and a variety of upcoming community events.

Let me show you what I mean…

My family regularly visits Lake Guntersville, Alabama, home of the 2014 Bassmaster Classic. This weekend I was looking for information on the Bassmaster Classic and here is what I found:
Three separate pages for Bassmaster Classic, but none with what I was looking for – a centralized place full of information on the Bassmaster Classic. The first page was a blank, deactivated page, and the second and third were full of dated posts from past tournaments.

Consolidated vs. Separated... a centralized Facebook page ALWAYS wins!
I can understand why many businesses and operations may think that building a separate Facebook page for their event would be a good thing. It provides a place to share event specific information with your audience. But, at the end of the day, this practice is a big set back for any business wanting to grow their social media presence.

Here’s why: 
The whole point of Facebook is to encourage people to converge in a centralized place for information, to ask questions, to see pictures, to share their thoughts, and to support you as a business. 
When you create a separate page for every event, you fragment your audience, asking them to go to multiple pages in order to learn about your business. And then… after the sale/event/promotion is over… you have not captured those new followers to your central business page. Instead, they are left to follow a “dead” page and wait around to seek out next year’s event – like me looking for the 2014 Bassmaster Classic page (which has yet to be created).

Now, I’m going to step off my soap-box and show you the best practices for promoting events on Facebook.

Create a Facebook event within your page!
I was a former manager for the College of Agriculture at Auburn University, and we used the events feature within our Facebook page extensively.
On the homepage of your Facebook page you will find an EVENTS tab, where you can create events to your heart’s content.

By entering this section you are able to create as many events as you would like! Once you enter your event information, Facebook will create a separate event mini-page, complete with an invite list, newsfeed/message board, places to share photos, and even its own cover photo!



An added perk of choosing to promote your events this way is that all of your current, upcoming and past events are stored in a centralized place, so you and your audience can easily see all the great things you have going on! 

I hope this was helpful, and I wish all of you the best of luck with promoting your next event on Facebook! And of course, if you need any assistant or have any questions, just shoot me an email or give us a call!

Sincerely, 
Ashley
Social Media Director and  Account Manager
ashley@ranchhousedesigns.com