Monday, November 4, 2013

Case Study: Circle A Angus Ranch Marketing Plan

Circle A Angus Ranch is one of the nation’s premier Angus operations, with cow/calf operations, heifer and bull development programs and their own 5,000 head feedlot. Circle A operates a 24,000-acre, 7,000 head ranching operation headquartered in Iberia, Missouri.

We were tasked with providing a complete marketing plan to design and create promotional materials for their two annual sales. Circle A also wanted to update the look and enhance the usability of their website, and create a social media presence through Facebook.

We provided Circle A with a cohesive marketing plan and brand image that carried over seamlessly from print materials and web promotions.
RHD’s Seedstock Marketing Team provided a strategic focus not just in creating designs, but looking at the big picture of the beef industry, focusing on the individual marketing options and strategy of the client, and tailoring custom advertising and marketing plans to fit their needs.

We designed a new website for Circle A that incorporated rustic and bold design that complimented the images of their cattle in an easy to navigate and visually appealing package.

Using the website as a foundation, our team created custom Facebook graphics along with several email blasts, sent out to our database of more than 20,000 voluntary subscribers, to complete their online marketing materials. We also created a 1-month paid Facebook advertising campaign on behalf of Circle A and scheduled strategic content for one month prior to the sale.

The RHD print division designed multiple print advertisements and the 60-page Circle A Fall Bull and Heifer sale catalog, integrating the overall design elements of the ranch.
Social media:

By investing our suggested social media strategy, Circle A Angus grew their Facebook following to more than 6,000 followers in less than a month. The Circle A Angus Facebook reaches an average of 8,213 unique users each day.

Circle A has a tremendous reputation for quality cattle in both phenotype and pedigree, and a great client base. Their sales are always outstanding. However, following the implementation of the Circle A Angus Ranch materials developed by RHD, the client hosted their best fall sale to date. The sale averaged $4,665 on 106 bulls and $2,483 on 298 bred heifers.


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  1. Very nice and informative post with some excellent tips! Content is king and definitely should follow your advice as to not having too much content about you. It can be hard and easy to get overwhelmed with content marketing planning. If you want to know about Nigerian business environment, then have some idea over that.

  2. I love your site! You will be in our prayers and thoughts! Nice and informative post on this topic thanks for sharing with us.Thank you

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