Updates on the Livestock Marketing Workshop This Friday

Our Livestock Marketing Workshop is less than a week away and we are really excited about it.

As of today we have about 66 participants registered from all across the USA and Canada too!

We have been getting a few questions so here are some of the hot topics....

Is it too late to register? Actually no. Our spots are full for the optional photography workshop on Saturday but anyone is welcome to attend the Friday workshop. This is $150 to attend and will be a full day of instruction in the following topics:

• How do you sell your livestock?
• The Top 6 Free Livestock Promotion Tools
• The Livestock Marketing Toolbox
• Ethics in Livestock Advertising
• The Formula for Success in Print Advertising
• What Makes a Great Ranch Website?
• Social Media: The Wave of the Future
• How to determine your Advertising Budget
• The ROle of Liestock Shows in Advertising
• Behind the Brains of Your Camera
• The Ideal Livestock Photo
• Excellence in On-Farm Photography
• Show Photography & Ring Shots
• Video: The New Normal in Livestock Advertising

All of these topics are included for the $150 registration fee.. These will all be held in the classroom of the Wharton Civic Center. 

Also for the $150 registration fee, you get a copy of Rachel's Livestock Merchandising Textbook, a BBQ lunch, and lots of other handouts. 

You can register online here!

What do you wear? It is totally casual!!! The weather here in Texas will be hot but we will be inside all day so even a light jacket might come in handy in the classroom. 

Can you register on-site? Actually you could, but we ask that you pre-register so we can make sure we have your packet ready. You can call us at 979-532-9141 to register over the phone. Or, call us to RSVP and you can pay your registration fee when you arrive. 

When is the next workshop? Our next workshop will be in the fall. We do not have a date set yet but we will announce it probably in May. 

So, if you haven't registered yet, here's a great reason to get out of town on Friday, bring a friend and come learn a crash course in livestock advertising!!!

Livestock Advertising Code of Ethics

http://ranchhousedesigns.com/education/ethics

Here at RHD, most everyone knows that we take ethics and integrity as our top priority. We have always tried our best to maintain the highest level of professionalism in our designs and writing, but we recently thought it was a good idea to put it all in writing. So, we developed the RHD Livestock Advertising Code of Ethics. 

We welcome others to use this same code of ethics in their own livestock advertising programs, or for anyone in the cattle business to use it as their guide. It is also available at http://ranchhousedesigns.com/education/ethics.  

Ranch House Designs Livestock Advertising Code of Ethics

1. RHD will maintain the highest level of truth and ethics in all advertising, public relations, marketing, news, editorial writing, and websites created.

2. RHD exercises only ethical livestock photo retouching, and will never alter the physical conformation of any animal represented in a photograph.

3. RHD exercises extra care when creating advertising materials that may be viewed by children or young adults, including using discretion based on the product, animal name, and any implications related to alcohol, prescription drugs, or guns.

4. RHD respects and maintains consumers' personal privacy regarding their preferences to receive selected marketing, news, email blasts, and advertising.

5. RHD accurately represents the circulation of printed and electronic media.

6. In the event of a potential ethical concern, RHD team members will privately discuss any ethical concerns with clients during the creation of advertising, designs, websites, or content in all efforts to resolve ethical dilemmas according to the highest ethical standards.

7. RHD strives for accuracy of all materials published, whether it be online, through social media, or in printed materials. Personal opinions in editorial writing will be labeled as such, and any errors of significance will be corrected when called to attention.

8. RHD follows federal, state, and local advertising laws and cooperates with industry self-regulatory programs for advertising practices, including but not limited to the Livestock Publications Council, U.S.D.A., U.S. Patent and Trademark office, Federal Trade Commission, Food & Drug Administration, and National Advertising Review Council.

2012-2013 RHD Scholars Announced

Twenty-seven young professionals have been selected to participate in the first annual RHD Scholars program! We are so proud to have created this mentorship program designed to recognize and build the brightest aspiring livestock marketing and advertising professionals. We had more than 100 applicants from 35 different universities, and are excited to be working with this group of students.

The 2012-2013 RHD scholars are:

Adelyn Allen, a junior agricultural leadership and development major at Texas A&M University;

Sierra Angell, a junior agriculture major at University of Missouri;

Kali Begalka, a senior animal science and agricultural communications major at Oklahoma State University;

Emily Brinkman, a senior agricultural communications major at Oklahoma State University;

Michaela Buford, a sophomore agribusiness major at Lone Star College;

Sarah Caffey, a sophomore agricultural communications major at Texas A&M University;

Bailey Core, a freshman animal science and agricultural communications major at Iowa State University;

Ashley Culpepper, a senior agricultural communications major at Auburn University;

Carrie Elmore, a senior animal science major at Clemson University;

Chloe Geye, a junior animal science major at Texas A&M University;

Victoria Glaser, a freshman agricultural business major at Louisiana State University;

Kelsey Jones, a junior agricultural communications major at Texas Tech University;

Jordan Kuhn, a freshman agricultural communications major at Purdue University;

Meredith Larson, a junior agribusiness major at Texas A&M University;

Keegan Langford, a junior agricultural communications major at Texas Tech University;

Lynsey Meharg, a sophomore agricultural communications major at Connors State College;

Morgan Meisenheimer, a senior agricultural communications major at Oklahoma State University;

Hannah Miller, a senior agricultural communications major at Tarleton State University;

Stefanie M. Neuhaus, a junior agricultural communications major at Texas Tech University;

Bethany Nolan, a sophomore agricultural communications major at Texas A&M University;

Elizabeth Oliver, a senior agribusiness management major at Michigan State University;

Victoria Pilger, a senior agricultural communications major at Texas A&M University;

Brooke Prather, a junior agricultural communications major at Louisiana State University;

Tana Simmons, a freshman agricultural communications major at Purdue University;

Meagan Stephens, a senior agricultural communications major at Oklahoma State University;

Cally Thomas, a senior animal science major at Kansas State University;

Ashley Vogel, a junior agricultural communications major at Iowa State University;

Additionally, two graduate students were selected to the program:

Chelsey Ahrens, a doctoral candidate studying agricultural communications at Texas Tech University; and

Lyndi Jury, a master’s candidate studying animal and dairy science at Mississippi State University.

The students will begin a 1-year mentorship program with RHD, in which they will focus on building their professional skills in livestock advertising and web design, livestock marketing, photography, video, journalism, and social media. The students will participate in mentorship opportunities at the American Royal, North American, Denver, Fort Worth, San Antonio, and Houston Livestock Shows. Additionally, each student will be paired with an industry mentor who will help the students achieve their career goals.