Friday, July 15, 2011

Search engine optimization workshop

About a month ago, all of us ladies here at RHD got super dorky high tech and attended a special workshop on search engine optimization. We were SO super dorky high tech, that we actually hired a SEO specialist to come down to our office for the day and give us in depth hands on training.

I had to laugh to myself, because when I first started doing web sites in 1999, it was so easy to submit sites to search engines. Basically there was this little button at the bottom of Yahoo's page that said "suggest a site" and bam, there you go, that's all you did. I remember spending a few nights a month just "suggesting a site" to Yahoo to help get all of our then Two Girls Web Design clients high up in the rankigs.

Well, as we learned in the search engine training....a lot has changed since then! All of us here at RHD were just mesmerized by how much we learned about search engine optimization. The best news for us is that the special consultant we hired complimented us on our great designs (duh) and let us know that our sites are being designed very efficiently for favorable placement in search engines.

But what we learned was so much more! The SEO specialist gave us tons of in depth information that totally helped train us in how to "optimize" sites for search engines. He also gave us a great resource for submitting sites to directories and gave us some very suprising information on what search engines favor and what they dislike. Some of this was actually shocking regarding purchasing links and stuff like that.

Now I'll be the first to admit, though we certainly learned quite a bit at the workshop, I still consider Jeff at to be the livestock SEO guru! :) So we're not making that claim at all. But we definitely did learn a great deal of skills at this special workshop that can be of benefit to our clients.

With every site we do, we design the sites to be search engine friendly, and this is avilable at no charge to our clients. However we now are offering a premium search engine optimization service based on keyword analysis. It's an in depth process where we work with the clients one-on-one to optimize the site to an even higher level. If this is something you'd be interested in, let us know.

We should also disclaim that even though we are probably the second most knowledgable people about SEO in the livestock business (behind Jeff of course), that even this can't guarantee any certain ranking in a search engine. However if anyone has an aunt who works at Google, we'd like to talk to her, ha ha.

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