Tuesday, July 19, 2011

The Showtimes Magazine

While I was skimming through Facebook in the McDonalds drive thru line today, I noticed Brian Reid updating his status that the summer issue of The Showtimes Magazine was now online. So as soon as I got back to the office I sat with my delicious grilled snack wrap and browsed the magazine. (You can check it out at http://theshowtimesmagazine.com/view-online

All I can say is W-O-W! I've always been a fan of Brian & Lisa's venture, but I loved this issue in particular. This magazine was started a few years back, and as anyone can imagine, starting a new livestock magazine is a big risk. There's a lot of time involved, a lot of resources required, and at the time, people felt like the show cattle publication market was pretty well established. Then here comes Showtimes, and it's totally different! Then there is Lot One, which I also love, and the new Drive magazine, which is also great. Here are 3 new publications for the show cattle industry that are really changing up what we used to typically think as a show cattle publications (i.e. only full of advertising).

I love The Showtimes articles (especially the one about Marti Habeger Show Mom), the Hall of Fame, the Faces & Places, the Christian motivational article, and the show results in color! I also really enjoyed their State Fair Preview section where it talks about what are fun things to do at the different state fairs, like concerts and stuff.

Hats off to the Reids! Y'all are doing a great job with the magazine. Count RHD in for another ad this fall :)

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