Rachel Cutrer & Cari Rincker win Awards at A&M

Earlier this month we were very excited to celebrate two young women winning big awards at Texas A&M!

Rachel Cutrer and Cari Rincker (a client of RHD) were selected as the two winners of the TAMU Outstanding Young Alumni award from the College of Ag.

Here are the 2 videos about the winners, we are really happy for them!
Rachel's Video:

Cari's Video:

2012-2013 RHD Scholars Announced

Twenty-seven young professionals have been selected to participate in the first annual RHD Scholars program! We are so proud to have created this mentorship program designed to recognize and build the brightest aspiring livestock marketing and advertising professionals. We had more than 100 applicants from 35 different universities, and are excited to be working with this group of students.

The 2012-2013 RHD scholars are:

Adelyn Allen, a junior agricultural leadership and development major at Texas A&M University;

Sierra Angell, a junior agriculture major at University of Missouri;

Kali Begalka, a senior animal science and agricultural communications major at Oklahoma State University;

Emily Brinkman, a senior agricultural communications major at Oklahoma State University;

Michaela Buford, a sophomore agribusiness major at Lone Star College;

Sarah Caffey, a sophomore agricultural communications major at Texas A&M University;

Bailey Core, a freshman animal science and agricultural communications major at Iowa State University;

Ashley Culpepper, a senior agricultural communications major at Auburn University;

Carrie Elmore, a senior animal science major at Clemson University;

Chloe Geye, a junior animal science major at Texas A&M University;

Victoria Glaser, a freshman agricultural business major at Louisiana State University;

Kelsey Jones, a junior agricultural communications major at Texas Tech University;

Jordan Kuhn, a freshman agricultural communications major at Purdue University;

Meredith Larson, a junior agribusiness major at Texas A&M University;

Keegan Langford, a junior agricultural communications major at Texas Tech University;

Lynsey Meharg, a sophomore agricultural communications major at Connors State College;

Morgan Meisenheimer, a senior agricultural communications major at Oklahoma State University;

Hannah Miller, a senior agricultural communications major at Tarleton State University;

Stefanie M. Neuhaus, a junior agricultural communications major at Texas Tech University;

Bethany Nolan, a sophomore agricultural communications major at Texas A&M University;

Elizabeth Oliver, a senior agribusiness management major at Michigan State University;

Victoria Pilger, a senior agricultural communications major at Texas A&M University;

Brooke Prather, a junior agricultural communications major at Louisiana State University;

Tana Simmons, a freshman agricultural communications major at Purdue University;

Meagan Stephens, a senior agricultural communications major at Oklahoma State University;

Cally Thomas, a senior animal science major at Kansas State University;

Ashley Vogel, a junior agricultural communications major at Iowa State University;

Additionally, two graduate students were selected to the program:

Chelsey Ahrens, a doctoral candidate studying agricultural communications at Texas Tech University; and

Lyndi Jury, a master’s candidate studying animal and dairy science at Mississippi State University.

The students will begin a 1-year mentorship program with RHD, in which they will focus on building their professional skills in livestock advertising and web design, livestock marketing, photography, video, journalism, and social media. The students will participate in mentorship opportunities at the American Royal, North American, Denver, Fort Worth, San Antonio, and Houston Livestock Shows. Additionally, each student will be paired with an industry mentor who will help the students achieve their career goals. 

New Faces on the RHD Team!

2012 has been a big year of continued growth at RHD and as always we are so thankful for the opportunity to work with the best customers in the business.

This fall we have greatly expanded our staff and thus, our areas of service as well! I am so proud that these new team members have joined RHD. They are all SMART and experienced people that just add to the outstanding team that we have here. So, here are a few of our new team members! Some are new faces, and some need no introduction :)

 Callie Graves was our first hire of the summer / fall. Callie is originally from East Bernard, Texas, making her the 4th "Brahma" fan on our staff. Well, actually we are all BRAHMAN fans but we're talking about being fans of her alma mater, East Bernard High School, who's mascot is the Brahmas.

Callie will be working in our print division, primarily working with graphic design projects and also serving as a designer for the Chianina Journal and Chi Connection, which RHD is now designing. Callie has past experience as a print designer and is extremely familiar with Photoshop and InDesign, and also the rodeo business. She is awesome!

Next up, a lady who needs no introduction in the cattle business: KC Kinder. I always say KC Keffer, but then again, lots of people refer to me as Rachel Williams still...and it doesn't bother me... so I doubt KC minds either for those of us who always say KC Keffer. KC is an Indiana native and now an Oklahoma resident. She has a B.S. in Ag Communications from Oklahoma State and a great deal of experience in the cattle business.

KC joined the RHD team on a part time basis about a year ago as one of our RHD reps. She quickly became one of the top RHD Reps and then we hired her full time this summer. She does a lot of things around here. First, she is serving as our special projects coordinator, and currently her biggest project is the Best of the Barns contest which will crank up this fall. She also serves as coordinator of our RHD reps program and is our livestock sales representative. And she photographs and does video editing too. And, starting this fall, she joined our web updates team and spends a considerable amount of time working on websites now too. If you don't happen to know KC, she'll be at Louisville and lots of other fall shows and sales, most likely in the Hereford aisles. She's also the proud mother of two little adorable twins, who we all affectionately refer to as "Surround Sound."

Joining us in September 2012....Melissa Guttenberger, formerly Melissa Muegge and a Brenham, Texas native and Santa Gertrudis showman. Before Melissa officially agreed to join our team, I kept telling everyone at the office "She's a genius! She has a master's degree in ag communications!" To which then Carole sweetly reminded me that I TOO have a master's degree lol.

Melissa is super talented and extremely well versed in the agriculture and business industries. She has a B.S. in communications from Texas A&M where she worked for Dr. Joe Townsend and was very involved in all kinds of things there. Next, she received a M.S. in ag communications from the University of Florida, which us ag comm folks recognize as one of the top programs in the nation. From there, she went to work for Allflex as their national accounts manager, then later the Houston Livestock Show and Rodeo. So how'd she end up in Wharton, Texas? LOVE! Her husband Kelly is a Wharton native and the Guttenberger's have made their home here. Melissa joined our team as our web division project manager. We have been growing so much in the web division that we felt the need to split Tricia's past project manager duties into a print division and web division. So Tricia will continue to work with our print projects, and Melissa will now be handling the web projects. Melissa is also a proud mom of a handsome son, Grant.

And look at this...a MAN on the RHD team!!!! Some people ask how he handles it, but most people think he's pretty lucky to be working with 10 beautiful ladies all day! :)

Matt Sweeney joined RHD in September 2012 as our lead developer. So what does that mean? Means he's the smartest person on our staff. Including smarter than me!

Matt is a web design guru. He had been doing some freelance work for RHD for the past 2 years, but never had been able to take a full time position with us because his first calling is serving as youth minister for Grace Community Church here in Wharton. This fall, an opportunity came up where Matt could do both - work for RHD full time and still work with the church. God is so good!!!

Matt knows more about web design than I could ever dream of, and we expect that to start showing when you see the new designs that RHD will be able to produce with the addition of Matt to our team. His addition to our group means we will be able to offer advanced web design services now with lots of "bells and whistles" and new services. Matt is also an experienced videographer, and we will be able to offer that service now too. Before you start calling us to come video your sale cattle, we want to say that we will not be offering video services as extensively as some of our friends and colleages in the business like Ideal Video or Cattle in Motion. But we WILL be offering the kind of videos businesses and ranchers need like promotional videos, video blogs, and more. We have some awesome video work coming down the pipe in the next month so stay tuned.

WOW! So big things are happening here at RHD, and we give all the glory to GOD. Thank you to everyone who helps make our jobs a joy and for allowing us to do what we love!!! The best is yet to come from RHD! Stay tuned!

RHD Scholars Program

Last week we came up with a new idea as just one more way RHD can help contribute to giving back to the industry....The RHD Scholars program.

You can check out all the details here: http://ranchhousedesigns.com/rhdscholars.html

But basically, the program is a nationwide mentorship program designed to help build future leaders in livestock advertising and marketing. Who should apply?

1) College students who have ever said "I wish I could work for RHD"
2) College students who have ever said "I wish I could start a business like RHD"
3) College students who want to be livestock photographers
4) College students who want to work for a breed association
5) College students who'd like to be advertising designers or web designers
6) College students who'd like to work as a sale consultant or livestock consultant
7) College students who'd like to work for a magazine, design agency, PR firm, etc.


We are going to go through all applications to the program (as of writing this blog we have about 35 applications from students across the USA) and we are going to select 20 students. Then basically we are taking these students under our wing for the school year and beyond.

We will work with them in the areas of design, marketing, photography, journalism, social media, and more.

We will be scheduling RHD Scholars events at Kansas City, Louisville, Denver, Fort Worth, Houston and other big livestock industry events. We are also working the logistics of possibly doing a special RHD Scholars event where all of the group will come to our headquarters in Texas for a special RHD Scholars conference.

Basically we will team each of the scholars up with various members of our staff as well as industry contacts who share their same professional goals. And wow do we have some awesome industry mentors lined up!!! Just a few of our industry mentors include Martha Garrett, Julie French, Jeremy Haag, Luke Bowman, Brooke Bennett, Jim Williams, Wade Fischer, Crystal Blin, and many more! The scholars will be able to call upon their mentors for career advice, networking, and critiques.

The elite group of RHD Scholars will also be recognized and promoted on the RHD website and have access to industry job postings and scholarship announcements.

The application process is super easy, you can get it here: http://ranchhousedesigns.com/rhdscholars.html. It's not meant to be a huge ominious application just a way for us to get to know the applicants and their career needs.

Applications are due September 31st, so check it out!

Anyone else feel this way?

If you like, re-pin this on pinterest or share on our facebook page!

Why we hate the words "CLICK HERE TO...."

People here at RHD affectionately (NOT) refer to me as the web updates nazi at certain points because I have very particular pet peeves and standards that we follow for all web updates. For example, consistency in captions like things like using Exhibited by vs. Shown by vs. Owned by for captions. Another example is consistent image sizes, or not using music on websites, and things like that.

Perhaps my biggest pet peeve and web design no-no is the use of the words CLICK HERE TO.....bla bla bla. As in:

Click here to view videos
Click here to read our newsletter
Click here to see our sale catalog

The only way this could be worse would be if it is accompanied by a flashing icon that says CLICK HERE

Ugh I almost have a panic attack just looking at that!!!

Yet continually, we do have clients who ask us to put in the words "CLICK HERE TO..." and though we do it if the client specifically asks, I really hate to do it. And here is why.

The bottom line is it is insulting to your viewer. It implies that people aren't smart enough to know that if there is something that's a link, that you click on it to access it.

Second, it's unnecessary words. As trained journalists we are always working to keep things as concise as possible. Get your message out in the least amount of words as possible. Click here to is 3 un-necessary words. 

As the updates nazi, I suggest replacing the words Click Here To" with something as simple as:

View Video or Watch Video

Read our Newsletter 

Browse our Sale Catalog 

All of these are active voice, direct, to the point, and the least amount of words as possible.

Here's another great blog on the history of why not to say CLICK HERE....
So CLICK HERE TO READ THE BLOG. 

HA HA HA I just had to say it!

Goal Accomplished: Article in Angus Journal

I've always felt that journalism was my passion. Though today my career finds me doing more PR and graphic design work, it was writing that first drew me into the field of communications.

My college major was animal science. But that wasn't exactly how I planned it. I first applied to Texas A&M University under the Ag Journalism department. When I went for my new student conference and it came to the point where you go meet with your department advisor to schedule your classes, no one from the Ag Journalism department showed up. So there my mom and I were sitting alone in Kleberg looking around wondering what the heck do we do now??

After sitting there, feeling stupid, and waiting for the ag journalism people to show up, Dr. Chris Skaggs came in and saw us. We knew Dr. Skaggs from showing and judging. He asked what was wrong, and said hey, don't worry, come with me...we want you in animal science! So I switched my major and Dr. Skaggs got me enrolled. I always say that was probably one of the most pivotal moments of my college career. Just think how my life would have been different if it wouldn't have been for the great people of the animal science  department like Dr. Skaggs, Dr. Boleman, and Dr. McNeill who shaped my life so much.

Despite the obvious shunning from the Deparment of Ag Journalism, which I've never quite got over, I graduated with a degree in animal science but I always had the passion for writing. When I was a junior at A&M, I wanted to take journalism classes for my electives. So I took the dreaded GSP (Grammar Spelling Punctuation) test that you had to pass to get admitted into the regular communications program. Made a perfect score. But since I was an animal science major (not communications) they still wouldn't let me in the journalism classes.

So, what did I do? Well, to be honest, I never gave up. I tried a different route...doing things on my own. I bought journalism textbooks and read them even though I wasn't in the classes. I got a mentor, Martha Garrett, who let me do some writing for her and she critiqued and edited it for me. I volunteered at The Eagle (Bryan Newspaper) and wrote for them to gain experience under the mentorship of Beverly Mosely. I volunteered with the TAMU Ag News team and wrote news releases. I joined the AgriLeader staff. I stalked news releases put out by the TAMU public relations office and I tried to learn everything I could in every way I could, even though Texas A&M journalism department seemed to keep closing the doors on me.

At that time, I idolized the Angus Journal. To me this was (and still is) the premier beef cattle breed association publication. I applied for their internship. Made the finals, went to St. Joe to interview, but didn't get selected. So, I then applied for a program they had at that time called the "Young Guns Writer Program" or something like that. It was for college students and you wrote articles kind of as mini-internships. I wrote several, submitted them, but none got published. I remember looking each month at the other ag journalism students who's stories made it and I'll admit, I was jealous.

One of my favorite songs of the summer is Eli Young's Keep on Dreaming. There's a line in that song that says "Some dreams stay with you forever, drag you around and bring you back to where you were. Some dreams keep on getting better, gotta keep believing if you want to know for sure." That is one of my favorite lyrics ever, because it's true.

I'm 33 years old, and it's been over 10 years since I sat there in my little office at Kleberg looking at the Angus Journal online and wishing it would be MY name on the byline. Between then and now, I've become a leading ag communications professional in the world, written a book, won 30 national design awards, and won Aggie 100 5 years in a row. But as they say, some dreams stay with you forever. And I'm proud to say that this May, I finally accomplished that goal. One of my stories was published in their May issue, and you can read it here: http://www.angusjournal.com/ArticlePDF/Pro%20Judge.pdf

You're never too old, or too professionally successful to re-visit old goals, set new goals and accomplish them. And it's true, if you keep on dreaming, and keep on trying, you CAN accomplish anything you want. It might take you 10 years, or even longer, but you CAN.

History: Conoco

Our first "History Lesson" on our RHD facebook page of course had to be this famous steer!!!! Here is what we have learned from each other about this significant historical animal!

• Chris Terembes first identified the steer as "Conoco", followed by Sarah Abatti adding that he was the first crossbred steer to win a national show, judged by Dr. Don Good.
• Jeannine Doughty (who happens to know a lot of history by the way) added that indeed, Conoco was the Grand Champion Steer at the 1969 International, a Charolais x Angus steer who weighed 1250 pounds.
• John Dickinson (of course he had to get an Angus plug in there) noted that the steer was sired by an Charolais bull and out of an Angus cow from North Dakota. 
• Curtis Ohlde taught us that Dr. Good was a professor at Kansas State University, then Chris Cassady shared that the steer graded Choice and was a Yield Grade 2.  
• Beth Riffel told us that Conoco's picture still hangs in Weber 123 on the campus of K State University.
• Holly Martin knew that the exhibitor's name was Brad Lindskog and shared a great blog about this story that was published in the High Plains Journal:  http://www.hpj.com/archives/2012/feb12/feb27/0222EditMR27_hm.cfm. John Dickinson shared that Lindskog had won in Illinois a lot with the steer and then went on to win Chicago. Les Reel is on the halter on this picture. Chicago Mercantile bought the steer for $12/pound.
• Dr. Twig Marston, beef cattle professor, added that Conoco was the beginning of the modern beef industry, and Debbie Crow shared that she was there that day and remembers the show!

Then, we all got a treat!! Kris Miller (sister to Brad, the exhibitor) shared: "That is my big brother's steer Conoco!" At that point everyone was delighted to get the birds eye view of the show from the people who experienced it first hand! Kris shared that the family also won the show a few years later with a steer named Bold Move. Conoco was presented to a Japanese official in Washington, D.C. and lived out his life there. He was never butchered.

THANKS everyone for sharing and helping us learn about a great piece of history!

History: "The White Heifer that Travelled"

In August we posted this famous Shorthorn photo to our facebook page where our friends take part in our "History Lessons" where we post old photos and then everyone shares what they know. This photo features "The White Heifer That Travelled", an old Shorthorn photo.

Here are some great tidbits about this significant animal.

• J.E. Ranch first identified her as "The White Heifer That Travelled", and later Jeannine Doughty identified that she lived in the early 1800s and was a freemartin heifer.
• Charles Anderson helped us learn that she was bred by Robert Colling and that the freemartin weighed over 2,300 pounds at maturity! He also said that she was so fat that the groove down her topline was so deep that locals would drink their favorite "beverages" out of her back with straws!! John Mason corroborated this story, adding that the drink of choice was whiskey!
• Grant Alexander (a Canadian Shorthorn breeder) helped us learn that she got her name because she was displayed all across England as "the model beef animal" of that time.

And finally, WB Show Cattle intrigued us with the question of: "Wonder what would happen if we bred her to Heat Wave!"

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History: "David" The Hereford Bull

One of our popular facebook fun items is our "History Lessons" where we post old photos and then our friends share what they know about the significant animals. It's an awesome way to hear good old stories from people nationwide.

One of these recent "History Lessons" included this family bull, named "David." As we gathered comments and stories on facebook, here are the great stories behind this famous bull.

• David was owned and exhibited by Bright Bros. Herefords of Le Grand, California. Sandy Meyer shared that his sire was the bull named "Lerch"
• 1981 Denver, National Western Stock Show
• Caroline McMahon shares:  It sold for a record $301K at auction!
• Matt Leo (James Bright's son), shares:  As the story goes Goliath was his competition and a popular bull at the time James Bright thought he could beat him so he named him "David" . Lerch was his sire the 1978 Reserve Grand Bull. David won Denver in 1980 under Bill Jacobs and in 
  1981 got beat by another Bull Bright's sold named Centenial shown by V Bar Ranch af Stanton, Tx . " David was bought buy Born Herefords and Granite Hills for $301,000 and still the Denver record. We still to this day work out of the showbarn and ranch " David" built! 
• Val Reiss of Kansas shares: " David was very line bred, same grandfather both sides. Legend has it David was conceived when Lerch jumped fence and got in with show heifers next door. Our black baldy steer that was Reserve Grand at Michigan 5 years ago shown by Ryan Smoes had a Hereford grandmother by David. Good genetics fit everywhere"

To this day, David holds the record of the highest selling bull of the Hereford breed. And, the Bright Bros. and Leo Bros. is still a great cattle operation in California. Thanks for sharing the photo with us!