Today at RHD we were doing a mass office clean out and decided that since our file cabinets were stuffed to the max (which is a great problem to have) that we should go through and clean out our old projects that were done more than 5 years ago and had a low likelihood of people needing to re-order.
But, I'm a big softie, and there were just a few projects that I couldn't bear myself to throw away. It seems like just yesterday I designed these and anxiously awaited for them to come out in magazines! It also amazed me at how far we've come in our design capability since then. When these ads came out, if you remember, these were far and away the BEST ads in any magazine. They stood out, they were different, and they got people talking. But by today's standards, while the design components are still excellent, we can do SO much more in terms of graphics.
These are a few ads that really were special to me because they were some of the first ads I did and always give me a smile when I think about where we started, and how far we've come! Hope you enjoy!
"The Old Lady Bingo Ad"
Anyone remember this one? When this ad came out, people were completely taken in shock! This was before people really knew about stock photo services and everyone kept asking who this lady was! We started lots of rumors...it was my grandmother, Matt's grandmother, Tyler Melroe's girlfriend....etc. It was a lot of fun and was one of the most talked about ads at that time.
"The Sweaty Tattoo Guy"
This is another one that appeared in the State Fair publications and this one was part of a 3 page foldout for Richey Brothers. This was the page that you first saw before you folded it out. We got in trouble over this oen! Not from Shane, but lots of people complained that it was too "edgy" for a youth publication because the guy was scary and had a tattoo. Even today, that sweat dripping off his face is sick.
"Third Place Ribbon"
This ad appeared in the Pacific Showcase and was a perfect ad for this young client who wasn't lacking in self confidence. It was simple and direct and lots of people loved this one. The only thing, unfortunately, one of his best steers got 3rd place at the California State Fair that year. Karma? Oops.
"The Road Sign"
This was our first ad to design for a show cattle client, and probably the ad that started it all. Looking at it now, you wouldn't think this ad was anything fantastic. Nice yes, but not something that would inspire you or change the way that every other livestock ad designer did ads. But this one did! This ad was the beginning of creating ads with large visual images OTHER THAN CATTLE. This is your classic Ogilvy design format, with the headline, text, photos, and call to action...but up until that point that design strategy had never really been adapted to the club calf arena. This ad was on the back cover of several major club calf magazines and it was described as so "Different" and "Cool" at that time.
"The Crazy Eye"
How many times have you seen this crazy green eye spring up in a club calf or show pig publication in the past 5 years. Well, here was the first time it was used and the design that inspired others. This was another part of the Richey's ad campaign that was so "edgy" for the time. Believe it or not, some people during this time (remember it was the early 2000s) thought this ad was too scary too! Ha!
Bleedin' Purple is one of my most treasured ads because Bleedin' Purple was the first sire I ever represented at RHD and was the first sire ad and bull banner I ever designed. This whole project came about during the Arizona National Livestock Show while Matt and Phil were relaxin at Phoenix and needed a bull banner designed for Denver just a few weeks away. I FAXED the design proof to their hotel in Phoenix. Again, by todays standards, it isn't too fancy. But at that time, this banner and ad was all the rage. Notice the purple shavings in the bottom corner of the ad. That was because Matt had the bulls shavings at Denver died purple. Pretty commonplace now, but again, at that time, it was new and something that had never been done. I also loved this picture, I thought it was one of Dave Sinclair's best bull photos.
I hope you enjoyed these flashbacks as much as I did. Even though they are nearly 10 years old, they are definitely projects I am proud of today and help remind me of the many wonderful clients and bulls we have worked with in our rich history here at RHD.