This project was especially fun to work on because our primary contact was Lee Leachman, a leader and role model in the beef industry. I met Lee at the Southern Cattle Company field day in May, where he was a speaker. He gave an unbelievable talk about hybrid vigor and crossbreeding and just blew everyone away. From some facebook and linkedin stalking, I learned that Mr. Leachman is a Harvard graduate! He also operates Leachman Cattle of Colorado, a seedstock cattle operation. Annually, this operation markets over 1,000 bulls including Angus, Red Angus, Stabilizer Composites, Charolais and Simmental.
We are excited to release the new logo for Beef Improvement Company and look forward to seeing more about this new business in the near future.
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