Monday, September 19, 2011

RHD Partners with Showtimes Magazine

Ranch House Designs, Inc. is pleased to announce a new partnership with The Showtimes Magazine, a nationwide junior livestock publication owned by Brian, Lisa and Laurie Reid of Colorado. The Showtimes Jr. Livestock Magazine was established in February 2007. Celebrating their 5 year anniversary in spring 2012, the publication now has a circulation of just over 8,000.

Since RHD started in 1999, many people have asked us why we don't start a youth livestock magazine. There were three primary reasons we did not ever pursue this venture. First, we felt that the market already contained many credible show publications, including many that RHD maintains a close professional relationship with including The Showbox or Purple Circle magazine. Cherie Carrabba was my first "boss" in this field and continues to be a mentor to me. I would never in my life dream of starting a business to compete with the person that taught me the foundation of what I know.

Second, we enjoy the option of being selective on who we work with, and having a small enough client base to maintain our elite level of service and personal attention. We felt that if we were to pursue a monthly magazine, that our work would become too generic and that we would lose that exclusivity that people enjoy by working with us.  We like being able to choose what clients we work with, and being able to devote the extra time needed to make their projects the best.

Third, we have always believed that you pick a FEW services and be the ABSOLUTE BEST at providing that service....instead of providing mediocre service on 50 products. It's kind of the mentality of I'd rather have 5 of the best donor cows in the world than 500 sale barn cows.

However, we do feel that we are able to offer our clients incentives and benefits by forming strategic alliances with the best service providers in the industry. For example, we do not offer online sales but we enjoy recommending our clients to Live Auctions or Cattle in Motion. We do not offer livestock videos but we recommend folks like Maximum Exposure.

With all that being sald, we are very pleased to announce a new partnership between RHD and The Showtimes. Since 2005, RHD has worked very closely with this outstanding publication through web design, editorial, and advertising. Quality and integrity were the two biggest factors in our decision to align with this publication. We have admired the work of the Reid family for their excellence in junior livestock coverage, and also their business integrity. When browsing through their publication, you'll find page after page of motivational, uplifting, encouraging articles designed to instill good old fashioned American values into youth readers. We love it! The magazine is published 6 times a year, entirely in full color. All show results are in full color as well. Each issue contains several extremely interesting stores including youth spotlights, judges articles, and more.

Ranch House Designs, Inc. will represent The Showtimes Magazine and also frequently provides the magazine with editorial content and advertising collaboration. This new teamwork partnership also brings several benefits to Ranch House Designs clients. If you're a client, watch for our October mail out which will contain exciting details of this new venture! 

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