Tuesday, August 25, 2009


It's that busy time of year where we're burning the midnight oils with updates in the web division. Yesterday we put up 40 new videos on Jeff Miller's site, and over 100 new photos of calves for sale this fall. Mondays are always fun since we get the rush of updates sent in over the weekend.

Updating your site - and letting people know it's updated - is crucial this time of year. Whenever you start updating your web site, your traffic is going to dramatically increase. Here are just a few examples of sites and the traffic they are getting:

Great Shorthorn Revival - They have been posting sale previews over the past few days, and their daily traffic has increased 4 TIMES OVER for the month of August. On August 1, they were averaging 60 visits per day. Yesterday, after posting thier 2nd sale preview, they had 286 visitors. GSR is one of our most well listed sites, as they do a great job of promoting their URL in their advertising. When reviewing their web site traffic, GSR is getting hits from showsteers.com (purchased link), shorthorn.org (free link), cattle.com (free link), etcow.com (free link if you are their client), showtowin.com (free link for RHD clients), humphreymarketingsolutions.com (free link for their clients), and ranchhousedesigns.com.

Jeff Miller has been continually updating throughout the last few weeks. On August 1, he was averaging 15 visits a day. Over the weekend, his site averaged 250 visitors per day! Jeff is also listed on several directories and getting lots of hits from showsteers.com (purchased), clubcalves.com (purchased), showtowin.com (free), facebook (free), http://www.maximumexposurephotos.com/ (free to his clients), ranchhousedesigns.com, and http://www.theshowcircuit.com/ (free to their advertisers)

Here are some more tips to build web site traffic:

1. Put your web site address on everything.... your ads, signs, e-mail signature, etc.

2. Send your friends and past clients a quick email letting them know that your site is updated. People love to see new things! Social networking sites are also great ways to announce that your new photos are up. If you have a facebook profile, post your calves there in a photo gallery too. And don't be afraid to call up your friends and tell them too. I would put money on the fact that Steve French (Great Shorthorn Revival) has made more than a couple phone calls to his friends letting them know the sale preview is up on his site!

3. Consider purchasing links on outside web sites. RHD isn't affiliated in any way with any of these sites, so we just make our recommendations based on the sites that have proven to give our clients the most traffic in the past 10 years we have been doing sites.

We recommend choosing one of the paid directory sites, and then purchasing a link there. Of course, if you are a show cattle breeder it's a given that you need to be listed on showsteers.com. This is "THE" directory. If you aren't listed, e-mail becky@showsteers.com right away to get listed. The cost is $250 and that'll be the best $250 you spend promoting your web site. Once you are listed, let us know so we can notify them whenever your site is updated.

Two others to consider are clubcalves.com and EDJEcattle.com. These sites don't generate as much traffic as showsteers, but our clients that are listed here averaged about 100 hits a month from these two sites.

4. Get listed on any and all FREE sites.

The Show Circuit also has a breeder's directory, you can email roland@theshowcircuit.com to get listed. I believe they charge a small fee or sometimes they offer links as incentives to their advertisers. If you advertise with other magazines, check and see if they offer free links.

Before spending additional $$ to be listed on these sites, I recommend checking out their actual traffic. Don't just fall for the bogus line of "we have the most visited site on the internet". Cattle.com does great research on what sites actually get traffic. Their top ten sites for August is available at http://www.cattle.com/webmasters/marketshare.aspx. They do full research on all cattle related sites, but their show cattle related ones are:

  • Cattle Today Sites 17.55%
  • Cattle.com 8.73%
  • Cattlegrower.com 7.00% (9)
  • Showsteers.com 5.18% (7)
  • Cattlepages.com 3.21% (8)
  • Steerplanet.com 2.09% (>10)
Others close but not quite in the top 10 were: Clubcalves.com, Cattleconnections.com,
EDJECattle.com, and Showtowin.com.

And, remember, all RHD clients get a free detailed web site statistics program through us. If you want information on this or need a reminder about how to access your stats, let us know.

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