Kohlhaas Cattle Co., Iowa

We are excited to feature one of our recent cattle website designs, Kohlhaas Cattle Co. of Lu Verne, Iowa.

The Kohlhaas family came to us earlier in 2012 because they really liked the work we had done for lots of other Iowa club calf producers, and also the website we had just done for Cyclone Trace.

And, no surprise, when we got the design instructions for KCC, guess what their design preference was....Red and Gold, Iowa State colors.

We love working with customers of all backgrounds, but family farms are always special to us. Kohlhaas Cattle Company is a 3-generation family cattle and grain farm. Their business began in 1989, when they bought their first club calf for a 4-H project at the Kossuth County Fair.

Like many others in the business, once they had that first calf, they were hooked. The Kohlhaas's said that that first calf ignited a passion within their entire family and motivated them to work harder each year to grow their success in the show cattle industry.

I guess if you had to say what is the most unique thing about this family, it would be their niche in market heifers. They are pretty much the experts on market heifers. In fact, they have exhibited FOUR grand champion market heifers at the Iowa State Fair and also two reserve grand champion market heifers at the Iowa State Fair. So yeah, they are the people that when you see them in your class, you are silently bummed because you know they'll be so hard to beat!

Since that first calf in 1989, more than 20 years ago, KCC has developed a respected program with proven consistency in the show ring. They use their experiences from what they learned while showing all those champions to help their clients.

This really was an awesome group to work with -- and I hope you will check them out at http://kohlhaascattleco.com.

And yeah, if you are in the market for a market heifer -- you know where to go!

LivestockJudges.org

Are you a show manager? Or a livestock judge? If so, we invite you to check out a new website we have been working on - www.livestockjudges.org. This is a new site that is sort of like a match.com for shows and judges.

If you are a show manager, this is a great tool for finding judges in your area, or finding some new judges that maybe you have not used before.

If you are a judge, this is another great tool to get your name and qualifications out there, and possibly connect with new shows too.

We are proud to be one of the collaborators on this site, and we hope you will check it out!

Louisville 2012 Recap

Well we just returned from Louisville for my favorite show of the fall. And as always, we came home with lots of new stories and good memories from the show. 

Here's a few things I learned at the show....
If you have a phone number listed on your livestock trailer or stall signs, be sure to include your cell phone #. We had a friend who had a heifer get their head stuck in the fence. Someone tried to call the # listed on their sign but it was a home # and they couldn't get ahold of the people to let them know.

The Cardinal Grill is not NEAR as crowded on Sunday night, and if you get there around 6 you can avoid the wait!

The shuttle at the Hilton Garden Inn is great.

The Cinnamon Toast french toast at Cracker Barrel is SOOOO worth the calories!

The hallways of Freedom Hall is THE place to see and be seen. Forget the main aisle ha ha! We loved chatting and visiting with everyone at the show.

The Showtimes Magazine and The Showbox Magazines were clearly stepping it up even more than what they already do it that is even possible. They were there handing out magazines like crazy, handing out caps, goodies, give-a-ways, etc. Everywhere you turned you could see these two magazines and people looking at them.

Why is it that the barn is 30 degrees colder than the showring? It makes it so hard to decide whether to bring a jacket or leave it at the stalls.

And the newest observation of the year from Louisville....

This year's gate people are R-U-D-E!!!!! They turned me and Emily around after we walked all the way from the hotel to the gate because we hadn't got our passes yet. So to avoid the $12 per head fee to get in the gate, we, of course, devised a backup plan to get in which SUCCEEDED. I still don't understand why certain gate people at livestock shows think that just because they are an hourly paid rent-a-cop that they have this super authority to turn people away or let them in. Really, we're here all the way from Texas, we're clearly cattle people, we're SUPPOSED to be inside that gate.

Best of the Barns 2012

Voting is now underway for Best of the Barns 2012 - The awards program that rewards the best of the best in the livestock business!

To cast your vote, go to www.bestofthebarns.com and get started.

This year we have over 40 categories ranging from best online show broadcast team to best semen sales firm and much much more. And our biggest question is the very last question....which you'll have to complete the survey to see!

And new for this year....the Best of the Barns Hall of Fame. Including new categories for Sire of the Year for the club calf category and showpig category, best cattle fitter, livestock friend of the year and more!

After completing the survey you'll also get a special code to use in the RHD store.

Thanks again and go to www.bestofthebarns.com to vote!

Rachel Cutrer & Cari Rincker win Awards at A&M

Earlier this month we were very excited to celebrate two young women winning big awards at Texas A&M!

Rachel Cutrer and Cari Rincker (a client of RHD) were selected as the two winners of the TAMU Outstanding Young Alumni award from the College of Ag.

Here are the 2 videos about the winners, we are really happy for them!
Rachel's Video:

Cari's Video:

2012-2013 RHD Scholars Announced

Twenty-seven young professionals have been selected to participate in the first annual RHD Scholars program! We are so proud to have created this mentorship program designed to recognize and build the brightest aspiring livestock marketing and advertising professionals. We had more than 100 applicants from 35 different universities, and are excited to be working with this group of students.

The 2012-2013 RHD scholars are:

Adelyn Allen, a junior agricultural leadership and development major at Texas A&M University;

Sierra Angell, a junior agriculture major at University of Missouri;

Kali Begalka, a senior animal science and agricultural communications major at Oklahoma State University;

Emily Brinkman, a senior agricultural communications major at Oklahoma State University;

Michaela Buford, a sophomore agribusiness major at Lone Star College;

Sarah Caffey, a sophomore agricultural communications major at Texas A&M University;

Bailey Core, a freshman animal science and agricultural communications major at Iowa State University;

Ashley Culpepper, a senior agricultural communications major at Auburn University;

Carrie Elmore, a senior animal science major at Clemson University;

Chloe Geye, a junior animal science major at Texas A&M University;

Victoria Glaser, a freshman agricultural business major at Louisiana State University;

Kelsey Jones, a junior agricultural communications major at Texas Tech University;

Jordan Kuhn, a freshman agricultural communications major at Purdue University;

Meredith Larson, a junior agribusiness major at Texas A&M University;

Keegan Langford, a junior agricultural communications major at Texas Tech University;

Lynsey Meharg, a sophomore agricultural communications major at Connors State College;

Morgan Meisenheimer, a senior agricultural communications major at Oklahoma State University;

Hannah Miller, a senior agricultural communications major at Tarleton State University;

Stefanie M. Neuhaus, a junior agricultural communications major at Texas Tech University;

Bethany Nolan, a sophomore agricultural communications major at Texas A&M University;

Elizabeth Oliver, a senior agribusiness management major at Michigan State University;

Victoria Pilger, a senior agricultural communications major at Texas A&M University;

Brooke Prather, a junior agricultural communications major at Louisiana State University;

Tana Simmons, a freshman agricultural communications major at Purdue University;

Meagan Stephens, a senior agricultural communications major at Oklahoma State University;

Cally Thomas, a senior animal science major at Kansas State University;

Ashley Vogel, a junior agricultural communications major at Iowa State University;

Additionally, two graduate students were selected to the program:

Chelsey Ahrens, a doctoral candidate studying agricultural communications at Texas Tech University; and

Lyndi Jury, a master’s candidate studying animal and dairy science at Mississippi State University.

The students will begin a 1-year mentorship program with RHD, in which they will focus on building their professional skills in livestock advertising and web design, livestock marketing, photography, video, journalism, and social media. The students will participate in mentorship opportunities at the American Royal, North American, Denver, Fort Worth, San Antonio, and Houston Livestock Shows. Additionally, each student will be paired with an industry mentor who will help the students achieve their career goals. 

New Faces on the RHD Team!

2012 has been a big year of continued growth at RHD and as always we are so thankful for the opportunity to work with the best customers in the business.

This fall we have greatly expanded our staff and thus, our areas of service as well! I am so proud that these new team members have joined RHD. They are all SMART and experienced people that just add to the outstanding team that we have here. So, here are a few of our new team members! Some are new faces, and some need no introduction :)

 Callie Graves was our first hire of the summer / fall. Callie is originally from East Bernard, Texas, making her the 4th "Brahma" fan on our staff. Well, actually we are all BRAHMAN fans but we're talking about being fans of her alma mater, East Bernard High School, who's mascot is the Brahmas.

Callie will be working in our print division, primarily working with graphic design projects and also serving as a designer for the Chianina Journal and Chi Connection, which RHD is now designing. Callie has past experience as a print designer and is extremely familiar with Photoshop and InDesign, and also the rodeo business. She is awesome!

Next up, a lady who needs no introduction in the cattle business: KC Kinder. I always say KC Keffer, but then again, lots of people refer to me as Rachel Williams still...and it doesn't bother me... so I doubt KC minds either for those of us who always say KC Keffer. KC is an Indiana native and now an Oklahoma resident. She has a B.S. in Ag Communications from Oklahoma State and a great deal of experience in the cattle business.

KC joined the RHD team on a part time basis about a year ago as one of our RHD reps. She quickly became one of the top RHD Reps and then we hired her full time this summer. She does a lot of things around here. First, she is serving as our special projects coordinator, and currently her biggest project is the Best of the Barns contest which will crank up this fall. She also serves as coordinator of our RHD reps program and is our livestock sales representative. And she photographs and does video editing too. And, starting this fall, she joined our web updates team and spends a considerable amount of time working on websites now too. If you don't happen to know KC, she'll be at Louisville and lots of other fall shows and sales, most likely in the Hereford aisles. She's also the proud mother of two little adorable twins, who we all affectionately refer to as "Surround Sound."

Joining us in September 2012....Melissa Guttenberger, formerly Melissa Muegge and a Brenham, Texas native and Santa Gertrudis showman. Before Melissa officially agreed to join our team, I kept telling everyone at the office "She's a genius! She has a master's degree in ag communications!" To which then Carole sweetly reminded me that I TOO have a master's degree lol.

Melissa is super talented and extremely well versed in the agriculture and business industries. She has a B.S. in communications from Texas A&M where she worked for Dr. Joe Townsend and was very involved in all kinds of things there. Next, she received a M.S. in ag communications from the University of Florida, which us ag comm folks recognize as one of the top programs in the nation. From there, she went to work for Allflex as their national accounts manager, then later the Houston Livestock Show and Rodeo. So how'd she end up in Wharton, Texas? LOVE! Her husband Kelly is a Wharton native and the Guttenberger's have made their home here. Melissa joined our team as our web division project manager. We have been growing so much in the web division that we felt the need to split Tricia's past project manager duties into a print division and web division. So Tricia will continue to work with our print projects, and Melissa will now be handling the web projects. Melissa is also a proud mom of a handsome son, Grant.

And look at this...a MAN on the RHD team!!!! Some people ask how he handles it, but most people think he's pretty lucky to be working with 10 beautiful ladies all day! :)

Matt Sweeney joined RHD in September 2012 as our lead developer. So what does that mean? Means he's the smartest person on our staff. Including smarter than me!

Matt is a web design guru. He had been doing some freelance work for RHD for the past 2 years, but never had been able to take a full time position with us because his first calling is serving as youth minister for Grace Community Church here in Wharton. This fall, an opportunity came up where Matt could do both - work for RHD full time and still work with the church. God is so good!!!

Matt knows more about web design than I could ever dream of, and we expect that to start showing when you see the new designs that RHD will be able to produce with the addition of Matt to our team. His addition to our group means we will be able to offer advanced web design services now with lots of "bells and whistles" and new services. Matt is also an experienced videographer, and we will be able to offer that service now too. Before you start calling us to come video your sale cattle, we want to say that we will not be offering video services as extensively as some of our friends and colleages in the business like Ideal Video or Cattle in Motion. But we WILL be offering the kind of videos businesses and ranchers need like promotional videos, video blogs, and more. We have some awesome video work coming down the pipe in the next month so stay tuned.

WOW! So big things are happening here at RHD, and we give all the glory to GOD. Thank you to everyone who helps make our jobs a joy and for allowing us to do what we love!!! The best is yet to come from RHD! Stay tuned!

RHD Scholars Program

Last week we came up with a new idea as just one more way RHD can help contribute to giving back to the industry....The RHD Scholars program.

You can check out all the details here: http://ranchhousedesigns.com/rhdscholars.html

But basically, the program is a nationwide mentorship program designed to help build future leaders in livestock advertising and marketing. Who should apply?

1) College students who have ever said "I wish I could work for RHD"
2) College students who have ever said "I wish I could start a business like RHD"
3) College students who want to be livestock photographers
4) College students who want to work for a breed association
5) College students who'd like to be advertising designers or web designers
6) College students who'd like to work as a sale consultant or livestock consultant
7) College students who'd like to work for a magazine, design agency, PR firm, etc.


We are going to go through all applications to the program (as of writing this blog we have about 35 applications from students across the USA) and we are going to select 20 students. Then basically we are taking these students under our wing for the school year and beyond.

We will work with them in the areas of design, marketing, photography, journalism, social media, and more.

We will be scheduling RHD Scholars events at Kansas City, Louisville, Denver, Fort Worth, Houston and other big livestock industry events. We are also working the logistics of possibly doing a special RHD Scholars event where all of the group will come to our headquarters in Texas for a special RHD Scholars conference.

Basically we will team each of the scholars up with various members of our staff as well as industry contacts who share their same professional goals. And wow do we have some awesome industry mentors lined up!!! Just a few of our industry mentors include Martha Garrett, Julie French, Jeremy Haag, Luke Bowman, Brooke Bennett, Jim Williams, Wade Fischer, Crystal Blin, and many more! The scholars will be able to call upon their mentors for career advice, networking, and critiques.

The elite group of RHD Scholars will also be recognized and promoted on the RHD website and have access to industry job postings and scholarship announcements.

The application process is super easy, you can get it here: http://ranchhousedesigns.com/rhdscholars.html. It's not meant to be a huge ominious application just a way for us to get to know the applicants and their career needs.

Applications are due September 31st, so check it out!

Anyone else feel this way?

If you like, re-pin this on pinterest or share on our facebook page!

Why we hate the words "CLICK HERE TO...."

People here at RHD affectionately (NOT) refer to me as the web updates nazi at certain points because I have very particular pet peeves and standards that we follow for all web updates. For example, consistency in captions like things like using Exhibited by vs. Shown by vs. Owned by for captions. Another example is consistent image sizes, or not using music on websites, and things like that.

Perhaps my biggest pet peeve and web design no-no is the use of the words CLICK HERE TO.....bla bla bla. As in:

Click here to view videos
Click here to read our newsletter
Click here to see our sale catalog

The only way this could be worse would be if it is accompanied by a flashing icon that says CLICK HERE

Ugh I almost have a panic attack just looking at that!!!

Yet continually, we do have clients who ask us to put in the words "CLICK HERE TO..." and though we do it if the client specifically asks, I really hate to do it. And here is why.

The bottom line is it is insulting to your viewer. It implies that people aren't smart enough to know that if there is something that's a link, that you click on it to access it.

Second, it's unnecessary words. As trained journalists we are always working to keep things as concise as possible. Get your message out in the least amount of words as possible. Click here to is 3 un-necessary words. 

As the updates nazi, I suggest replacing the words Click Here To" with something as simple as:

View Video or Watch Video

Read our Newsletter 

Browse our Sale Catalog 

All of these are active voice, direct, to the point, and the least amount of words as possible.

Here's another great blog on the history of why not to say CLICK HERE....
So CLICK HERE TO READ THE BLOG. 

HA HA HA I just had to say it!