Showing posts with label book. Show all posts
Showing posts with label book. Show all posts

Wednesday, January 18, 2012

Winners Don't Whine, They Hustle

As I returned home from the Fort Worth Stock Show today, I was delighted to see a copy of the new book called "Winners Don't Whine, They Hustle" in my mailbox. This is a new book written by a personal friend of mine, Dr. Chris Boleman. It is so exciting to me that one of my good lifelong friends and I both published books at the same time.

Last year, I had the pleasure and honor of working with Dr. Chris Boleman on another book project, the "Big Hands, Big Heart" book about Dr. Hesby. But actually I have known the Boleman's for MUCH longer than that. Believe it or not, we actually both showed together in the Texas Junior Livestock program. Chris is MUCH older than me. HA. I remember as I was a young girl showing in the TCCA that the Boleman twins, Chris and Craig, pretty much won every steer show you can imagine with their awesome Brangus steers. I distinctly remember the first time I met them, along with their parents Pat and Dr. Larry Boleman at a prospect show in Cleburne, Texas.

Later, when I started school at A&M, I worked for Dr. Larry Boleman for 4 years as a student worker in the beef cattle extension office. Best times of my life. And then even later than that, when I went back to work at A&M after grad school as the marketing coordinator for animal science, my office was next door to Dr. Boleman. So, to say that I love the Boleman family, well that is an understatement. It's a fact that if weren't for Pat and Dr. Larry Boleman, and Dr. John McNeill, I probably wouldn't be where I am today.

Through these relationships I also had the honor of meeting Dr. Tanksley, who is Pat's dad, Chris's granddad. A wonderful man who was a friend to all. A true Extension educator.

So all of this, I guess counts as a recommendation for the book. To be honest, I have been seeing this book promoted all over the internet for the past few weeks, but I didn't quite know what to expect. When I got it, I was hooked after the first pages. The book has lots of great stories about Dr. Tanksley, the Extension mission, and the special way that so many Extension educators can touch our lives. Then it has lots of great poems too that all relate to livestock.

This book is one of the best books I have ever seen to describe the mission and the heart of Extension educators. And anyone who's done anything in agriculture can attest that along the way, an Extension educator helped them. Whether it be a county agent, a state beef specialist, or a 4-H leader, the people who believe in the Extension program make a huge difference in the lives of farmers, ranchers, showmen, and more. Quite simply, I LOVE Extension programs and educators. And this book is one that describes one of the best: Dr. T.D. Tanksley. Oh man, it's a great one. I highly recommend it to anyone who's ever showed livestock in Texas, or the nation for that matter.

You can order it online at http://bolemanpublishing.com/onlinemarket/itemdetails.aspx?ID=167&PID=10662

And, a personal BIG congratulations to Chris (and to Randi, who probably put in just as much work as CTB did on this one) for publishing an amazing book that is sure to touch the lives of everyone who reads it!

Monday, January 2, 2012

Livestock Merchandising Book

The paperback book is now ready! If you pre-ordered the book or just ordered it over the holiday weekend, the books will mail on Tuesday, January 2nd. Thank you to everyone for ordering online. This is a great book that is filled with tips and strategy on every phase of the livestock marketing and advertising process. 


In this book, you'll find lots of great success stories and examples. Many of these come from projects I have completed through the years here at RHD but it also includes favorites and successful campaigns from several other leading designers and marketers who helped me with this book. If I say so myself, it is truly a book that features the best of the best in the livestock business. Here are just a few of the ranches and businesses that are featured:

  • LiveAuctions.tv
  • Cattle In Motion
  • Cattle Mail USA
  • J.D. Hudgins, Inc.
  • V8 Ranch
  • Pembrook Cattle
  • GKB Cattle
  • Purple Reign Cattle
  • Circle T Cattle Co.
  • Sullivan Farms
  • Conley Angus / Conley Cattle
  • Cates Farms
  • Matt Lautner Cattle
  • R.A. Brown Ranch
  • Showpig.com
  • Tusa Cattle
  • The Exposure Sale
  • Ankony
  • Limestone LLC
  • Top Cut Genetics
  • Teague Family Shorthorns
  • Bauman Cattle Co.
  • Wintex Farms
  • Bulls Eye Ranch
  • Duelms Prevailing Genetics
  • Dismukes Ranch
  • Express Ranch
  • Rosanky Cattle
  • Michigan State University
  • Studer Shorthorns
  • Ratcliff Ranches
  • Bushy Park Farm
  • Thomas Charolais
  • Cyclone Trace
  • Detering Red Brahmans
  • Leachman Cattle of Colorado
  • Great Shorthorn Revival
  • Habeger Show Cattle
  • Lautner Farms
  • Topline Angus
  • LaMuneca Cattle

 Livestock marketing professionals and other designers featured:

  • Carlos Guerra
  • Martha Garrett
  • Julie French
  • Christy Collins
  • Brad Hook
  • Arin Strasburg
  • Joelynn Donough
  • Chris Rosa
  • Stephanie Cronin
  • Jon Fisher
  • Matt Lautner
  • Jim Williams
  • Bob Hudgins
  • Tim Lockhart
So, this really is a very comprehensive, informational book that covers everything you need to know about livestock advertising. Thanks to everyone who has ordered so far! If you would like to order, you can visit http://ranchhousedesigns.mybigcommerce.com/livestock-merchandising-paperback/

Tuesday, December 13, 2011

Livestock Merchandising Kindle Book

Livestock Merchandising, my new book, is now available as a kindle book! How exciting to be on Amazon!


If you're a techhy person with an iPad or Kindle, you can download the book now. You can also get a good preview of the book on Amazon too and download a sample. 

Thursday, December 8, 2011

Book Update

For the past few months I have been working steadily on my first book, Livestock Merchandising, A Complete Guide to Livestock Advertising and Promotion. Well...it's finally finished and to the printer as of today!


This book is 180 pages based on my experiences here at RHD and also at V8 Ranch.

The art and strategy of merchandising and promoting purebred livestock is one that captures the attention of many purebred livestock producers. Whether you are a seasoned producer, or just getting started, this contains the tools to create a brand identity, establish an advertising and promotion plan, or evaluate your current promotional efforts to improve sales and exposure.


Here are a few topics in the book:
• Components Used in Advertising Campaign
• Basics of Good Livestock Advertising
• Livestock Photography & Video
• Livestock Web Design
• Advertising at Shows and Sales
• Sire promotion basics
• Email Marketing and Social Media for Ranchers
• Determining an advertising budget
• The role of the showring in advertising
• Ethics in livestock advertising

And much more! The book is full of examples from my team here at RHD as well as other leading industry professionals like Christy Collins, Arin Strasburg, Julie French, Martha Garrett and more.

So how can you get one?
Hard Copy: Currently, it is being printed. So if you prefer an actual hard copy of the book, you'll have to wait about 3 weeks. We are taking pre-orders, but please note that they will not be available until after January 1.

E-Book: If you're one of those who just wants an electronic copy, you can purchase and download a PDF e-book here for $9.99.

For more advanced e-book users, it will also be available for Amazon's Kindle by December 15th.

Thanks to everyone for their support and encouragement on the book! I hope y'all like it!